Archive for October, 2008

Wednesday, October 29, 2008
Confessions Of A Twitter-aholic (Who Likes Marketing)
By Cory Treffiletti

I finally understand what Twitter is all about!

For the last year I’ve resisted Twitter because I didn’t understand the attraction. I didn’t understand what all the hype was about and I didn’t understand why anyone would want to continuously update the world about what they were doing. More importantly, who would want to hear from me throughout the course of the day? It seemed intrusive and unnecessary. Then I signed up and started using it (thanks to Ryan Swagar — it’s all his fault). Now I realize that Twitter is fun for all ages!

From a consumer perspective, I find it interesting. It’s a communication tool that creates a platform for spontaneous thought, whether introspective, educational or otherwise. I started following people on Twitter because I know who they are and I like hearing what they have to say. That quickly expanded to finding brands and companies that I enjoy reading about and having their Twitter-digests show up in my tracker. Now I’ve started following people based on the types of topics they write about and my list is ever-expanding. It’s the Facebook news-feed on a much grander level. My “friends” can say whatever is on their mind and I can choose to read it or pass it by.

From a marketer’s perspective I find this immediate line of contact to my consumer’s to be quite attractive. If a consumer has signed up to follow-me, I can immediately disseminate branded messaging and links to branded content, knowing that it will reach my target audience. It’s a CRM tool with little to no cost. The power of Twitter lies in its ability to be immediate. If you’re searching for a focus group to respond on a topic, shoot out a note! A loyal group of consumers are only 140 well-thought-out characters away!

From an agency perspective I can leverage Twitter, Google Insights, Google Trends and Quantcast research to build observations into the mass psyche. I can use these tools to pull together a snapshot of what the world is thinking about and see how my messaging fits. Want to know what people are saying about your brand? Search through Twitter and find out. Share your ideas and see what responses you get. If you get no response, no harm no foul, right?

I’m thinking of Twitter as “short attention span theatre.” It’s like a newsfeed for the ADD. In today’s world of immediate gratification, the platform allows for a quick perusal of ideas and information and a way for a person to determine the flow of their mouse clicks while surfing the Web. You can start a session online by visiting Twitter and launch outward in any of hundreds of thousands of directions to pass the time. I tend to focus on industry and marketing-related topics, but I’ve also started using it as a music discovery engine, reading what artists and bands other people are listening to, and viewing the links to their sites!

The upcoming election has blown Twitter right into the mainstream, with people commenting day in and day out about their choices and the issues that are resonating with them. It remains to be seen whether these people will still be loyal after the election, when the dust has settled and the new President is elected. Whoever it may be, I wonder if they will see tools like Twitter as a means of disseminating information and managing public opinion?

Twitter is a launch-pad for ideas, and I’m pretty amazed about how easy it is to use, but as I mentioned in the subject line, I started realizing that in just three days I’d become something of a Twitter-aholic. So I’ll likely ratchet it back a little bit, but if you want to see how I use it, Twitter me and follow my tweets — and we can talk more about whether it’s a burgeoning communications tool or just a way to waste time online.

Post your response to the public Online SPIN blog.

See what others are saying on the Online SPIN blog.
Cory is president and managing partner for Catalyst SF.



Read Full Post »

“In the business world, the rearview mirror is always clearer than the windshield.”  Warren Buffet

Read Full Post »

Born to Win

“Not all horses were born equal. A few were born to win.” Mark Twain (1835 – 1910)

Read Full Post »

“If you want to increase your success rate, double your failure rate.” -Thomas Watson, Sr. Founder of IBM

Read Full Post »




I found the following list on another blog. It’s just a list of someone’s top 100 books with no criteria for selection or any explanation. It seemed interesting enough so here it is, I have edited it using the following criteria. Let’s see how many books have you read.

1) Look at the list and bold those you have read.
2) Italicize those you intend to read.
3) Underline the books you LOVE.


1.       Pride and Prejudice – Jane Austen

2.       The Lord of the Rings – JRR Tolkien

3.       Jane Eyre – Charlotte Bronte

4.       Harry Potter series – JK Rowling 

5.       To Kill a Mockingbird – Harper Lee

6.       The Bible – 

7.       Wuthering Heights – Emile Bronte

8.       Nineteen Eighty Four – George Orwell –

9.       His Dark Materials – Philip Pullman

10.   Great Expectations – Charles Dickens — Dickens is a great writer of the human condition.

11.   Little Women – Louisa M Alcott

12.   Tess of the D’Urbervilles – Thomas Hardy

13.   Catch 22 – Joseph Heller

14.   Complete Works of Shakespeare – Have read a few of his plays, but not all.

15.   Rebecca – Daphne Du Maurier

16.   The Hobbit – JRR Tolkien –

17.   Birdsong – Sebastian Faulks

18.   Catcher in the Rye – JD Salinger

19.   The Time Traveller’s Wife – Audrey Niffenegger — Interesting spin on time travel.

20.   Middlemarch – George Eliot

21.   Gone With The Wind – Margaret Mitchell

22.   The Great Gatsby – F Scott Fitzgerald

23.   Bleak House – Charles Dickens

24.   War and Peace – Leo Tolstoy – Started many times. Not finished. Yet.

25.   The Hitch Hiker’s Guide to the Galaxy – Douglas Adams

26.   Brideshead Revisited – Evelyn Waugh

27.   Crime and Punishment – Fyodor Dostoyevsky

28.   Grapes of Wrath – John Steinbeck

29.   Alice in Wonderland – Lewis Carroll

30.   The Wind in the Willows – Kenneth Grahame

31.   Anna Karenina – Leo Tolstoy

32.   David Copperfield – Charles Dickens

33.   Chronicles of Narnia – CS Lewis

34.   Emma – Jane Austen

35.   Persuasion – Jane Austen

36.   The Lion, The Witch and The Wardrobe – CS Lewis

37.   The Kite Runner – Khaled Hosseini

38.   Captain Corelli’s Mandolin – Louis De Bernieres

39.   Memoirs of a Geisha – Arthur Golden

40.   Winnie the Pooh – AA Milne

41.    Animal Farm – George Orwell

42.   The Da Vinci Code – Dan Brown 

43.   One Hundred Years of Solitude – Gabriel Garcia Marquez

44.   A Prayer for Owen Meaney – John Irving

45.   The Woman in White – Wilkie Collins

46.   Anne of Green Gables – LM Montgomery

47.   Far From The Madding Crowd – Thomas Hardy

48.   The Handmaid’s Tale – Margaret Atwood –

49.   Lord of the Flies – William Golding

50.   Atonement – Ian McEwan

51.   Life of Pi – Yann Martel

52.   Dune – Frank Herbert

53.   Cold Comfort Farm

54.   Sense and Sensibility – Jane Austen

55.   A Suitable Boy – Vikram Seth

56.   The Shadow of the Wind – Carlos Ruiz

57.   A Tale Of Two Cities – Charles Dickens

58.   Brave New World – Aldous Huxley

59.   59 The Curious Incident of the Dog in the Night-time – Mark Haddon

60.   60 Love In The Time Of Cholera – Gabriel Garcia Marquez

61.   Of Mice and Men – John Steinbeck

62.   Lolita – Vladimir Nabokov

63.   The Secret History – Donna Tartt

64.   The Lovely Bones – Alice Sebold

65.   Count of Monte Cristo – Alexandre Dumas — Great book!

66.   On The Road – Jack Kerouac

67.   Jude the Obscure – Thomas Hardy

68.   Bridget Jones’s Diary – Helen Fielding

69.   Midnight’s Children – Salman Rushdie

70.   Moby Dick – Herman Melville

71.   Oliver Twist – Charles Dickens

72.   Dracula – Bram Stoker

73.   The Secret Garden – Frances Hodgson Burnett

74.   Notes From A Small Island – Bill Bryson

75.   Ulysses – James Joyce

76.   The Bell Jar – Sylvia Plath

77.    Swallows and Amazons – Arthur Ransome

78.   Germinal – Emile Zola

79.   Vanity Fair – William Makepeace Thackeray

80.   Possession – AS Byatt

81.   A Christmas Carol – Charles Dickens 

82.   Cloud Atlas – David Mitchell

83.   The Color Purple – Alice Walker

84.   The Remains of the Day – Kazuo Ishiguro

85.   Madame Bovary – Gustave Flaubert

86.   A Fine Balance – Rohinton Mistry

87.   Charlotte’s Web – EB White

88.   The Five People You Meet In Heaven – Mitch Albom

89.   Adventures of Sherlock Holmes – Sir Arthur Conan Doyle

90.   The Faraway Tree Collection – Enid Blyton Read the entire series in the pre-teen years

91.   Heart of Darkness – Joseph Conrad

92.   The Little Prince – Antoine De Saint-Exupery

93.   The Wasp Factory – Iain Banks

94.   Watership Down – Richard Adams

95.   A Confederacy of Dunces – John Kennedy Toole

96.   A Town Like Alice – Nevil Shute

97.   The Three Musketeers – Alexandre Dumas

98.   Hamlet – William Shakespeare

99.   Charlie and the Chocolate Factory – Ronald Dahl

100.                        Les Miserables – Victor Hugo

Read Full Post »


A cup of cappuccino

A cup of cappuccino

I enjoy simple pleasures in life, one of them is a nice hot cup of cappuccino. Few times a week I find myself at a Starbucks location ordering “1% XHot Triple Venti Cappuccino.”

Why Starbucks you might ask — convenience for the most part, comfortable seating arrangement, ambience and consistent flavor. In order to complete the Starbucks Experience it is esssential to understand their internal lingo otherwise your eyes may glaze over the multitude of choices in what is essentially “just coffee”.

I found the following link while surfing and it has definitely taken my understanding of Starbucks complicated menu  to an all new level — reminds me of a book by Pine & Gilmore “The Experience Economy” (one of my favorite books, look out for a book review soon, right here).

Whether you love or hate them, Starbucks management has done a remarkable job at creating a brand and a strong customer culture. In Howard Schultz’s (CEO of Starbucks) own words from the book, “If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.” 



Read Full Post »

A boy and his dream toy 

Click on the link above and enjoy the video!

Porsche 911 Turbo Cabriolet

Read Full Post »

Older Posts »