Archive for the ‘Food & Beverages’ Category

Here is an entertaining comedy routine on bottled water by Lewis Black. I am watching it on HBO and it is a poignant commentary on our times, culture and values. It is not only funny but may also contain some relevant consumer information.

Note: It is rated ‘R’ for language and may not be suitable for children.

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A cup of cappuccino

A cup of cappuccino

I enjoy simple pleasures in life, one of them is a nice hot cup of cappuccino. Few times a week I find myself at a Starbucks location ordering “1% XHot Triple Venti Cappuccino.”

Why Starbucks you might ask — convenience for the most part, comfortable seating arrangement, ambience and consistent flavor. In order to complete the Starbucks Experience it is esssential to understand their internal lingo otherwise your eyes may glaze over the multitude of choices in what is essentially “just coffee”.

I found the following link while surfing and it has definitely taken my understanding of Starbucks complicated menu  to an all new level — reminds me of a book by Pine & Gilmore “The Experience Economy” (one of my favorite books, look out for a book review soon, right here).

Whether you love or hate them, Starbucks management has done a remarkable job at creating a brand and a strong customer culture. In Howard Schultz’s (CEO of Starbucks) own words from the book, “If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.” 



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